BlackBerry Brand and Perception

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Over the weekend we were up north in Mont Tremblant for my company’s Xmas party weekend. It was an amazing time as it always is.. Anyway saturday night during our party the conversation turned to smartphones and as it was revealed that I have a BlackBerry it happened… I got the ‘omg you still use a BlackBerry ‘ comment. Admittedly our conversation didn’t last too long but based on what I was hearing it was clear at 100% that they are thinking of the BlackBerry of yesteryear. I think we can all agree that BlackBerry sat on its ass far too long before it ‘acted’ but my god what to make of folks who also have failed to move forward with their thinking!!! It’s really a shame because it is this continued struggle that has held BlackBerry back from progressing more than it has. This inability to shake off this perception of what they were vs. what they actually are now.
It is such a pity that this perception still exists and a true shame that BlackBerry wasn’t able to push BlackBerry 10 well enough to change this perception. Such a powerful OS that didn’t catch on..It makes me sad. It does. A true shame.